Dunque Seth Godin (e chi piu' di tutti?) precisa:
Real permission is different from presumed or legalistic permission. Just because you somehow get my email address doesn't mean you have permission. Just because I don't complain doesn't mean you have permission. Just because it's in the fine print of your privacy policy doesn't mean it's permission either. Real permission works like this: if you stop showing up, people complain, they ask where you went.
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Insomma, piu' che un permission marketing, e' interest marketing, mi pare.
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