sabato 2 febbraio 2008

Real permission marketing, interest marketing

Non tutte le "permission" sono valide, e quindi molto advertising basato su quelle non risulta affatto bene accetto, con quello che ne consegue.

Dunque Seth Godin (e chi piu' di tutti?) precisa:

clipped from sethgodin.typepad.com
Real permission is different from presumed or legalistic permission. Just because you somehow get my email address doesn't mean you have permission. Just because I don't complain doesn't mean you have permission. Just because it's in the fine print of your privacy policy doesn't mean it's permission either.
Real permission works like this: if you stop showing up, people complain, they ask where you went.
blog it

Insomma, piu' che un permission marketing, e' interest marketing, mi pare.

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