sabato 2 febbraio 2008

Free ? No thanks. I prefer to pay

Why you shoud prefer to pay when something is basically free ?
Kevin Kelly (The Technium) analysed the business models in digital publishing as digital means no-cost copy and internet means free-for-all. (Article found via Seth Godin's blog).

clipped from
When copies are free, you need to sell things which can not be copied.
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And he gives to you 8 reasons:
  • Immediacy -- Get it sooner than others
  • Personalization -- Get the right version for your need
  • Interpretation -- Get it including support for users
  • Authenticity -- Get it original
  • Accessibility -- Get it including upgrades
  • Embodiment -- Get it merchandized
  • Patronage -- Get it honoring the author
  • Findability -- Get it for the right context in the right time

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