Visualizzazione post con etichetta seth_godin. Mostra tutti i post
Visualizzazione post con etichetta seth_godin. Mostra tutti i post

sabato 2 febbraio 2008

Free ? No thanks. I prefer to pay

Why you shoud prefer to pay when something is basically free ?
Kevin Kelly (The Technium) analysed the business models in digital publishing as digital means no-cost copy and internet means free-for-all. (Article found via Seth Godin's blog).

clipped from www.kk.org
When copies are free, you need to sell things which can not be copied.
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And he gives to you 8 reasons:
  • Immediacy -- Get it sooner than others
  • Personalization -- Get the right version for your need
  • Interpretation -- Get it including support for users
  • Authenticity -- Get it original
  • Accessibility -- Get it including upgrades
  • Embodiment -- Get it merchandized
  • Patronage -- Get it honoring the author
  • Findability -- Get it for the right context in the right time
Pubblicato da GinoTocchetti alle 15:31 0 commenti
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Real permission marketing, interest marketing

Non tutte le "permission" sono valide, e quindi molto advertising basato su quelle non risulta affatto bene accetto, con quello che ne consegue.

Dunque Seth Godin (e chi piu' di tutti?) precisa:

clipped from sethgodin.typepad.com
Real permission is different from presumed or legalistic permission. Just because you somehow get my email address doesn't mean you have permission. Just because I don't complain doesn't mean you have permission. Just because it's in the fine print of your privacy policy doesn't mean it's permission either.
Real permission works like this: if you stop showing up, people complain, they ask where you went.
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Insomma, piu' che un permission marketing, e' interest marketing, mi pare.
Pubblicato da GinoTocchetti alle 14:52 0 commenti
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